Gaudi was responsible for translating the commercial and communication needs to a visual narrative / compositions and then create the illustrations using both new illustrations as illustration elements provided by Big Fish who created the visual style of the illustrations for ANWB. The illustration works I did is solely for the ANWB Insurances, not for other ANWB departments.
For the redesign of the ANWB Car Insurance I created a prototype using Protopie. We use this prototype to test our approach and designs, to demonstrate the proof of concept to stakeholders and to conduct preliminary users research.
